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Country & preferences · US · USD

Product pricing calculator

Enter what the product really costs you and what you want to achieve. You get three transparent price scenarios, the profit they produce, and why they differ.

Try the SAR 100 example

Cost per unit
USD
What you pay the supplier for one unit, excluding recoverable tax.
USD
USD
USD
USD
USD
USD
Your share of rent, salaries and other fixed costs for one unit. Use this or the monthly fixed expenses below, not both.
Taxes
No verified tax rate is on file for US, so none is suggested. Enter the rate that applies to your product and check it with your tax authority.
%
Charged on top of your selling price. Enter 0 if you do not charge tax.
%
Applied to purchase cost, shipping and duty.
Fees, discounts and returns
%
%
USD
The fixed part of a card or gateway fee, e.g. the 0.30 in “2.9% + 0.30”.
%
Average discount off your list price.
%
Share of units sold that are refunded and cannot be resold.
Goals and market
%
The balanced scenario uses this; economy is 15 points lower and premium 15 points higher.
Used for the monthly profit estimate.
USD
Only enter a price you have actually observed.
USD
See what your own price would earn.
USD
Rent, salaries, marketing, software… per month. Used for break-even units.
USD
The profit you want after all fixed expenses.
Fill in your costs and press “Calculate prices”. Your inputs stay in the address, so you can change language or share the link.

Assumptions

  • Discounts and returns reduce revenue; a returned unit is treated as a lost sale whose cost is not recovered.
  • Marketplace commission and payment fees are charged on revenue after discounts and returns, excluding tax.
  • Input tax is calculated on purchase cost plus shipping and duty. Whether it is recoverable depends on your country and registration.
  • Each scenario reaches its markup on total cost after fees. Prices are not market-tested; no market data is invented.

Common mistakes

  • Forgetting to mark VAT as recoverable when the business is VAT-registered and can reclaim it on purchases - leaving it as non-recoverable overstates the true unit cost and can lead to overpricing.
  • Comparing a competitor's price including VAT directly with this tool's tax-exclusive figures without checking the "competitor price includes VAT" box - this mismatch makes margins look worse (or better) than they really are.
  • Leaving out leakage costs (payment processing fees, returns, shrinkage) when estimating true profit - omitting them shows a healthier margin on paper than what actually lands after real-world costs.

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